I know that’s a bit of a bold and dramatic statement, and to be fair my English teachers have done a lot of good for me too. I am proud to know the proper usage of punctuation and understand how to implement metaphors, and I have my English classes to thank for these lessons. But ever since I started considering copywriting and advertising for a living (and especially when I started blogging) I’ve realized that there’s one aspect of writing that none of my teachers emphasized: how to relate to the reader.
Based on the overwhelming response to my last post about grammar, I think it’s time to try it again–but this time with music. Both writing and music are popular forms of artistry and expression, so the two have many similarities. We consider ourselves creative and articulate, and we love telling stories through our art form. We understand how passion can drive a hobby into a career–even if we struggle at times during the transition. One difference between the two, though, is that usually the writer tends to be a bit pickier about the grammatical accuracy of words than the musician. To prove it (and perhaps ignite some OCD feelings for those of you who are the most particular about grammar), here are 10 song lyrics that bug us English nerds.
As a writer (and avid speaker of the English language) I take my grammar seriously. I’ve long been an advocate of a “Fix Your Grammar” button on Facebook, but I try not to be too harsh on those who may take grammar a bit less seriously than I do. Mostly because I want to keep my friends. I think, though, that grammar nerds tend to get a bad rap when we’re really just trying to help (okay, fine, sometimes I just want to be a troll). But do we really deserve to be lumped together with murderous soldiers who killed millions of innocent people? I think not. So in an attempt to vent my grammar grievances, here are 10 reasons why it sometimes sucks to know the difference between “your” and “you’re.” (more…)
10 Ways to Improve Your Relationship. 7 Exercises That Will Change Your Life. Top 20 Best Dressed Actresses at the Golden Globes. List posts seem to be the go-to format for many blog posts, and for good reason. Millennials fuel the internet more than any other generation, so we’re also fueling competition between writers seeking readers. So what is it about list posts that catch our fleeting attention? Maybe it’s the fact that we can relate to them. As weird as it seems, our preference for list posts define who we are as a generation and sum up our most prominent traits.
My relationship with Google is a little rocky. I’ve known him for many years, and yet he hardly even knows I exist. I visit him several times each day to ask questions–some of them very personal–and he dutifully responds with some suggested websites for me to check out, but he hardly notices my efforts at trying to impress him. (more…)
Getting a job can seem like a vicious circle at times (especially for us college students about to enter the “real world”) because you need to have experience to get experience. In the world of advertising and copywriting (and most other creative fields) companies don’t want to hire people without first seeing their work. It’s a world where promises aren’t always enough, and telling a hiring manager I’m creative doesn’t work as well as showing them to prove it. (more…)
If you’re reading this, then you’ve probably realized how important the headline is in catching people’s attention. For a copywriter, this one line is crucial. It’s incredibly difficult to get people to read more than just the headline, especially in this day and age where we’re bombarded with information and we’re getting better at tuning the unimportant stuff out, so this makes a copywriter’s job all the more difficult. There are a few methods, however, that tend to work better than others. (more…)