Spotify

Why Taylor Swift’s Spat With Spotify Is a Massive Marketing Mistake

Taylor Swift
Everybody is talking about 1989. The stars seemed to be aligned for Taylor Swift, but maybe all this success has been going to her head. It was huge news when she decided to pull all her music from Spotify, and the reactions were pretty divided. Some people praised her for really taking charge of her career to earn as much as she can from album sales, while others argued that it wasn’t the wisest decision. And from a marketing perspective, I have to agree with the latter. (more…)