portfolio

4 Tips for Creating an Advertising Portfolio

PortfolioWhether you’re going the online route or sticking with the tried and trusted physical portfolio, deciding which of your work to include (or creating work for the first time) is the toughest part. As a college student looking to work in the advertising field within the next few months, I’m realizing how critical portfolios are to just get an interview, let alone be hired. So I’ve compiled a few tips that seem to be pretty much agreed upon by experts in the industry to help you (and me!) create better ads for better portfolios. (more…)

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How Spec Ads Can Help Get Your Foot in the Door

Help WantedGetting a job can seem like a vicious circle at times (especially for us college students about to enter the “real world”) because you need to have experience to get experience. In the world of advertising and copywriting (and most other creative fields) companies don’t want to hire people without first seeing their work. It’s a world where promises aren’t always enough, and telling a hiring manager I’m creative doesn’t work as well as showing them to prove it. (more…)