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How Yahoo Saved ‘Community’ (and ‘Community’ Saved Yahoo)

Photo Credit: Adweek

Photo Credit: Adweek

Apparently Yahoo likes to live on the edge. Right as Community was on the chopping block about to be axed by NBC with contracts left to expire (we’re talking within hours), Yahoo Screen swooped in picked it up, transforming the show into an online series which will begin this fall with 13 episodes. It’s no secret that Community has been struggling for years (after all, NBC had to know that it couldn’t compete with CBS’s Big Bang Theory), but its cult-like fans have kept it alive for five. And now the #SixSeasonsAndAMovie hashtag-ers have a reason to celebrate—although the jury’s still out on the movie. (more…)

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What Does It Take to Impress Jesus, Gandhi, and Mother Teresa? Banner Ads

Unicef
Apparently just one click on UNICEF’s banner ad online is all it takes to join the ranks of the most prolific and  beloved humanitarians in history. In the newest video ad campaign called “The Good Guys” from Forsman & Bodenfors for UNICEF Sweden, Jesus, Gandhi, and Mother Teresa compliment each other on their good deeds for humanity before turning to the new guy to ask what he did that was so great. His response: he clicked a banner ad for UNICEF. (more…)

4 Tips for Creating an Advertising Portfolio

PortfolioWhether you’re going the online route or sticking with the tried and trusted physical portfolio, deciding which of your work to include (or creating work for the first time) is the toughest part. As a college student looking to work in the advertising field within the next few months, I’m realizing how critical portfolios are to just get an interview, let alone be hired. So I’ve compiled a few tips that seem to be pretty much agreed upon by experts in the industry to help you (and me!) create better ads for better portfolios. (more…)