millennials

Pop Secret Has Just Proven that Advertisers Don’t Understand Millennials

Pop Secret Ad
I’m not really sure where Pop Secret was going with this ad, to be honest. Their target market was apparently millennials (so being within that generation I should have understood this, right?) but that’s about all I understood. The gist of the 60-second commercial is that popcorn kernels like to party. They wait in line to get into the microwave/nightclub and then get all sweaty/buttery popping it up to weird electronic dance music. The ad itself is a bit strange, but the fact that they’re obviously trying to get the attention of young people is even stranger, because I think it definitely fell flat. (more…)

Advertisements

4 Ways List Posts Define Millennials

Millennials10 Ways to Improve Your Relationship. 7 Exercises That Will Change Your Life. Top 20 Best Dressed Actresses at the Golden Globes. List posts seem to be the go-to format for many blog posts, and for good reason. Millennials fuel the internet more than any other generation, so we’re also fueling competition between writers seeking readers. So what is it about list posts that catch our fleeting attention? Maybe it’s the fact that we can relate to them. As weird as it seems, our preference for list posts define who we are as a generation and sum up our most prominent traits.

(more…)