GoDaddy Puppy

Is There Really No Such Thing As Bad Publicity? Just Ask GoDaddy

GoDaddy Puppy
It’s long been claimed that any advertising is good advertising. After all, controversy still brings brand awareness, right? But do you really want that awareness to bring hatred and loss of customers, too? Apparently GoDaddy thought so. By now most people have seen GoDaddy’s latest ad that was “supposed” to be for the SuperBowl, in which a puppy, Buddy, gets lost from his owner/breeder, then finds his way home only to discover he’s been sold online. GoDaddy claimed they were going for a funny spin-off of Budweiser’s beloved puppy ad, but decided to pull it amid all the backlash. So now are they any better off than they had been before? (more…)