Maybe it could share that prestigious title with Disney or Google or insert-wonderful-company-name-here, but Coke definitely holds the record for longest track record of uplifting advertising. From their famous “I’d Like To Teach The World To Sing” commercial back in 1971 to their most recent Super Bowl ad showing how beautiful differences can be, Coke has always been about happiness. At one point they even gave away stuffed polar bears in vending machines. If that doesn’t make you happy, you must be a Pepsi-drinker. Their latest ad is no different, and it’s yet another example of how Coke is always experimenting with new ways to share their brand while having some fun at the same time. (more…)
I know that’s a bit of a bold and dramatic statement, and to be fair my English teachers have done a lot of good for me too. I am proud to know the proper usage of punctuation and understand how to implement metaphors, and I have my English classes to thank for these lessons. But ever since I started considering copywriting and advertising for a living (and especially when I started blogging) I’ve realized that there’s one aspect of writing that none of my teachers emphasized: how to relate to the reader.
Confused yet? Good, because I am too. I think it’s pretty clear by this point that I adore advertising. I love researching all the newest commercials and sharing my opinions about their awesomeness (or not-so-awesomeness) and I enjoy thinking about possible slogans or campaigns for companies. But when it comes to promoting myself, I tend to fall short. It’s easier for some than others to talk about themselves, and seeing as I’m in the promotion business, logically this should be a breeze. But for some reason, promoting myself is so much harder than promoting someone else. (more…)