Chicago

Why the Chicago Cubs are an Incredible Business Model

Cubs
Ahhh, baseball season. There’s nothing that quite defines summer as well as sitting in the sun eating a hotdog at the ballpark, watching your favorite team win. Unless you’re watching the Cubs, in which case you may only get two out of those three. Despite their lack of World Series appearances, the Chicago Cubs are a national phenomenon. Everybody–baseball fans or otherwise–has probably heard stories about the Cubs’ fiercely loyal fans, and many wonder why these people keep supporting a team that loses more often than it wins. “Maybe next year” has become their mantra, and they have grown accustomed to being the butt of all kinds of jokes (as a St. Louis fan, I’ll try to keep those jokes to a minimum). Nonetheless, the fans stay strong and keep rooting for their Cubbies, which I think makes the team one of the best businesses out there.

(more…)

Chicago Advertising Federation Career Day: Learning from Chi-Town’s Best

Chicago Advertising Day
On Friday I had the opportunity to travel to Chicago to attend the Chicago Advertising Federation Career Day to participate in panel discussions with advertising professionals, meet with other college students trying to break into the industry, and network with some of the biggest names in advertising (just a sample of some of the attending sponsors: Leo Burnett, Ogilvy, Microsoft, Digitas, OMD, The Onion, and many more). Despite being a long and tiring day (my introverted self is still trying to recover from all the human interaction), I learned firsthand so much about the advertising industry, and it cemented my desire to work in this field after I graduate. (more…)