Celebrity

Celebrity Endorsements in Advertising: Smart or Lazy?

Celebrity Endorsement
Celebrity endorsements in the world of advertising are nothing new by any means. As long as celebrities and advertising have existed they’ve been intertwined, but it seems like these endorsements are prevalent now more than ever in the advertising world. And because you see a celeb in an ad every time you turn around, they must work. Advertisers wouldn’t spend so much money for so many years on a tactic that hasn’t been proven to bring in more sales. But at the same time, I sometimes have to wonder if advertisers like it because it’s just easier than conceptualizing and developing a brand new creative idea. (more…)