Why Taylor Swift’s Spat With Spotify Is a Massive Marketing Mistake

Taylor Swift
Everybody is talking about 1989. The stars seemed to be aligned for Taylor Swift, but maybe all this success has been going to her head. It was huge news when she decided to pull all her music from Spotify, and the reactions were pretty divided. Some people praised her for really taking charge of her career to earn as much as she can from album sales, while others argued that it wasn’t the wisest decision. And from a marketing perspective, I have to agree with the latter. (more…)


Coldplay Takes Music Marketing to a Whole New Level

Coldplay fans have been buzzing about the band’s upcoming album release, Ghost Stories, and marketers have been buzzing about the way the group chose to promote their music–through a worldwide scavenger hunt. Although they just missed Easter, Coldplay decided to embark on an egg (err…lyric) hunt of their own as they tweet clues to help fans find nine handwritten notes in nine different countries around the world. Each note is a song lyric from the new album, and there’s one clue per song. And, fittingly, each clue is hidden in a ghost story in a library. Plus, one clue also houses a “Golden Ticket,” and the finder will receive two tickets to Coldplay’s London show in July. So far eight of the nine tickets have been found, and the final clue from the band’s Twitter page hinted at South Africa. Keep reading below to see the tweets and scavengers who found the “eggs.” (more…)

Beyonce Tries a “No Marketing” Approach with New Album Release

Did you know that Beyonce had been planning on releasing an album today? No? Join the club. Today the singer both announced and released her latest record, simply titled BEYONCE, and it’s only available on iTunes (until December 20th, when it will be released in CD format as well). It features loads of guest artists, including Jay Z, Justin Timberlake, Kelly Rowland, Frank Ocean, Drake, and more, and on top of that each of the 17 songs has an accompanying music video. (more…)