I believe the answer is a resounding “Yes!” This is a topic I’ve struggled with for the last 3+ years in school as I decided what I wanted to study, and as I get closer to graduating the issue grows more and more pressing.
First off, there is a common misconception that “introverted” and “shy” mean the same thing. I am both introverted and shy, but it’s entirely possible to be one and not the other. Being introverted simply means that a person obtains their personal energy by being alone, whereas shy is more about feeling nervous and jittery in the presence of others. Some people may be very outgoing when meeting new people, but after a while they just need some alone time, and there are others who may feel reserved at first, but eventually warm up to others and would be happy with constant company. (more…)
Copywriting may seem like a narrow field in the world of marketing and advertising. In reality, it is actually much broader than people think, and copywriters have to be a jack-of-all-trades of sorts to be successful.
Many people outside the world of advertising are unfamiliar with the term “copywriting” and either think of the term “copyright” or that copywriters simply copy other people’s writing. I hadn’t even heard of the term until a year or so ago when I studied it (briefly) in a marketing class. But copywriting really encompasses several aspects of business and marketing. Copywriters have to be able to write in several different mediums: from print ads to emails to TV and radio spots to social media posts. In a nut shell, most every form of advertising involves a copywriter. (more…)
My relationship with Google is a little rocky. I’ve known him for many years, and yet he hardly even knows I exist. I visit him several times each day to ask questions–some of them very personal–and he dutifully responds with some suggested websites for me to check out, but he hardly notices my efforts at trying to impress him. (more…)
In my opinion, there are two main types of advertising: emotion-based and fact-based. There are the ads that tug at your heartstrings until you compulsively spend money on whatever they want you to buy (think the Sarah McLachlan ASPCA commercials), and there are the ads that spell out exactly why their company is better than the competitors (I think of the car commercials that throw every MPG, safety, warranty, and interest rate number possible at you). (more…)
Getting a job can seem like a vicious circle at times (especially for us college students about to enter the “real world”) because you need to have experience to get experience. In the world of advertising and copywriting (and most other creative fields) companies don’t want to hire people without first seeing their work. It’s a world where promises aren’t always enough, and telling a hiring manager I’m creative doesn’t work as well as showing them to prove it. (more…)
If you’re reading this, then you’ve probably realized how important the headline is in catching people’s attention. For a copywriter, this one line is crucial. It’s incredibly difficult to get people to read more than just the headline, especially in this day and age where we’re bombarded with information and we’re getting better at tuning the unimportant stuff out, so this makes a copywriter’s job all the more difficult. There are a few methods, however, that tend to work better than others. (more…)