Confused yet? Good, because I am too. I think it’s pretty clear by this point that I adore advertising. I love researching all the newest commercials and sharing my opinions about their awesomeness (or not-so-awesomeness) and I enjoy thinking about possible slogans or campaigns for companies. But when it comes to promoting myself, I tend to fall short. It’s easier for some than others to talk about themselves, and seeing as I’m in the promotion business, logically this should be a breeze. But for some reason, promoting myself is so much harder than promoting someone else.
I will be graduating from college this May (woot woot!) so right now it’s crunch time for my classes and finding a job. And summing up all the advice I’ve received, I think the most often repeated words of wisdom were to sell myself to find my future job (but not in a prostitution sense–I’d like to think a bachelors degree will get me more than that). These mentors advised me to think about what employers are looking for, and then sell them on the reasons why I my abilities are to infinity and beyond and that I’m the most extraordinary college grad they’ll ever encounter.
The only problem with that? It makes me uncomfortable to promote myself. The most terrifying job interview question is “Why are you a good fit for this company?” and I usually end up looking like a deer in the headlights, trying to think of a way to come across as competent, but not boastful. It’s confusing, because I’m trying to convince people that I have what it takes to sell a product, yet I’m uncomfortable trying to sell my own skills.
So I do love advertising in general, because I think selling ideas is interesting and fun. But I don’t like having to advertise and promote myself, because explaining why I’m amazing is much more difficult and uncomfortable to me than explaining a new slogan or tagline.
Is it just me? Or are there others out there who sometimes have trouble “selling themselves”?