Ahhh, baseball season. There’s nothing that quite defines summer as well as sitting in the sun eating a hotdog at the ballpark, watching your favorite team win. Unless you’re watching the Cubs, in which case you may only get two out of those three. Despite their lack of World Series appearances, the Chicago Cubs are a national phenomenon. Everybody–baseball fans or otherwise–has probably heard stories about the Cubs’ fiercely loyal fans, and many wonder why these people keep supporting a team that loses more often than it wins. “Maybe next year” has become their mantra, and they have grown accustomed to being the butt of all kinds of jokes (as a St. Louis fan, I’ll try to keep those jokes to a minimum). Nonetheless, the fans stay strong and keep rooting for their Cubbies, which I think makes the team one of the best businesses out there.
I’ve always liked Weird Al Yankovic. His parodies make me laugh and he’s covered some of my favorite songs (I knew all the words to “Eat It” long before I even heard “Beat It”), but this one definitely takes the cake in my opinion. As a self-professed word nerd, his latest song “Word Crimes” hits close to home. In the day and age of texting and social media, good grammar seems to have gone out the window. Many of my friends and family sometimes think I may take my grammar a bit too seriously (I do type out all of my texts completely, never leaving even an apostrophe out) but after seeing “Word Crimes” it relieves me to know that at least Weird Al is on my side. (more…)
I’m not really sure where Pop Secret was going with this ad, to be honest. Their target market was apparently millennials (so being within that generation I should have understood this, right?) but that’s about all I understood. The gist of the 60-second commercial is that popcorn kernels like to party. They wait in line to get into the microwave/nightclub and then get all sweaty/buttery popping it up to weird electronic dance music. The ad itself is a bit strange, but the fact that they’re obviously trying to get the attention of young people is even stranger, because I think it definitely fell flat. (more…)
Talk about a job that dreams are made of. Netflix is hiring one “tagger” from the UK or Ireland to watch films and TV shows, analyze them, and then determine appropriate tags to help Netflix make better recommendations for viewers. In the past Netflix relied on the star rating system to find recommended titles, but many viewers either forgot to rate movies and shows or just didn’t bother with it. So that’s why to get a better feel for what users want to watch, Netflix has hired about 40 taggers around the world. (more…)
Apparently Yahoo likes to live on the edge. Right as Community was on the chopping block about to be axed by NBC with contracts left to expire (we’re talking within hours), Yahoo Screen swooped in picked it up, transforming the show into an online series which will begin this fall with 13 episodes. It’s no secret that Community has been struggling for years (after all, NBC had to know that it couldn’t compete with CBS’s Big Bang Theory), but its cult-like fans have kept it alive for five. And now the #SixSeasonsAndAMovie hashtag-ers have a reason to celebrate—although the jury’s still out on the movie. (more…)
Celebrity endorsements in the world of advertising are nothing new by any means. As long as celebrities and advertising have existed they’ve been intertwined, but it seems like these endorsements are prevalent now more than ever in the advertising world. And because you see a celeb in an ad every time you turn around, they must work. Advertisers wouldn’t spend so much money for so many years on a tactic that hasn’t been proven to bring in more sales. But at the same time, I sometimes have to wonder if advertisers like it because it’s just easier than conceptualizing and developing a brand new creative idea. (more…)
Maybe it could share that prestigious title with Disney or Google or insert-wonderful-company-name-here, but Coke definitely holds the record for longest track record of uplifting advertising. From their famous “I’d Like To Teach The World To Sing” commercial back in 1971 to their most recent Super Bowl ad showing how beautiful differences can be, Coke has always been about happiness. At one point they even gave away stuffed polar bears in vending machines. If that doesn’t make you happy, you must be a Pepsi-drinker. Their latest ad is no different, and it’s yet another example of how Coke is always experimenting with new ways to share their brand while having some fun at the same time. (more…)
Although it can be disappointing at times, I’ve come to accept that people often make grammar mistakes that are usually easily avoidable. Whether it’s a misused “your/you’re” issue or a simple typo, mistakes happen. I understand. However, I hold large companies with professional marketing and advertising teams to a much higher level. These people are paid (I’m guessing) hefty salaries to write the ads and double, triple, and quadruple check them to make sure they’re accurate before sending them off to the TV world to show everybody. Apparently the team at John Frieda was so concerned about how sleek and shiny their hair was that they didn’t notice that they used the wrong form of “its.” (more…)
Coldplay fans have been buzzing about the band’s upcoming album release, Ghost Stories, and marketers have been buzzing about the way the group chose to promote their music–through a worldwide scavenger hunt. Although they just missed Easter, Coldplay decided to embark on an egg (err…lyric) hunt of their own as they tweet clues to help fans find nine handwritten notes in nine different countries around the world. Each note is a song lyric from the new album, and there’s one clue per song. And, fittingly, each clue is hidden in a ghost story in a library. Plus, one clue also houses a “Golden Ticket,” and the finder will receive two tickets to Coldplay’s London show in July. So far eight of the nine tickets have been found, and the final clue from the band’s Twitter page hinted at South Africa. Keep reading below to see the tweets and scavengers who found the “eggs.” (more…)
I know that’s a bit of a bold and dramatic statement, and to be fair my English teachers have done a lot of good for me too. I am proud to know the proper usage of punctuation and understand how to implement metaphors, and I have my English classes to thank for these lessons. But ever since I started considering copywriting and advertising for a living (and especially when I started blogging) I’ve realized that there’s one aspect of writing that none of my teachers emphasized: how to relate to the reader.