Apparently just one click on UNICEF’s banner ad online is all it takes to join the ranks of the most prolific and beloved humanitarians in history. In the newest video ad campaign called “The Good Guys” from Forsman & Bodenfors for UNICEF Sweden, Jesus, Gandhi, and Mother Teresa compliment each other on their good deeds for humanity before turning to the new guy to ask what he did that was so great. His response: he clicked a banner ad for UNICEF.
Did you know that Beyonce had been planning on releasing an album today? No? Join the club. Today the singer both announced and released her latest record, simply titled BEYONCE, and it’s only available on iTunes (until December 20th, when it will be released in CD format as well). It features loads of guest artists, including Jay Z, Justin Timberlake, Kelly Rowland, Frank Ocean, Drake, and more, and on top of that each of the 17 songs has an accompanying music video. Continue reading
Pantene’s latest advertisement was created by BBDO Guerrero in the Philippines (which you may remember is the same agency that created the #Unselfie campaign), and it focuses on gender equality in the workplace. It’s the long-argued debate over whether women leaders are treated differently than their male counterparts, and it sheds light on the inequality by using some of the choice words to describe the two sexes (i.e. men are bosses, women are bossy; men are neat, women are vain, etc). Continue reading
Nobody’s perfect. That’s the theme of advocacy group Pro Infirmis’s latest video promoting self acceptance and loving your own individual, unique body. While this concept isn’t new–we just saw Dove’s “Real Beauty Sketches” take the top spot on the 20 most shared ads of the year–the twist Pro Infirmis puts on this video is truly touching. Continue reading
Whether you’re going the online route or sticking with the tried and trusted physical portfolio, deciding which of your work to include (or creating work for the first time) is the toughest part. As a college student looking to work in the advertising field within the next few months, I’m realizing how critical portfolios are to just get an interview, let alone be hired. So I’ve compiled a few tips that seem to be pretty much agreed upon by experts in the industry to help you (and me!) create better ads for better portfolios. Continue reading
As the hours are ticking down until the corporate climax of the year, we’re seeing more and more people camped outside retail stores, advertisements preaching the deals and savings offered by companies, and plenty of criticism. People complain that stores are starting Black Friday shopping way too early by opening Thursday night (or in Kmart’s case, early Thanksgiving morning). They say that businesses are ruining the Thanksgiving holiday by commercializing it instead of focusing on family. Or that they’re too consumed by money to think about their employees by making them work on the holiday. Continue reading
As 2013 winds down we can take a moment to reflect and remember the ups and downs of this past year, including our favorite ads. The ads are rated based on number of shares, with 20th place earning over 700,000 and 1st place with over 4 million. Some of these are pretty predictable, while others may be a bit of a surprise for some of you (I was surprised by the #1 spot). So without further adieu, the countdown begins! Continue reading
As I’m sure many of you have already seen, Kmart’s newest Christmas commercial has aired (and gained quite a bit of attention). What starts out as a fine and dandy formal Christmas tune quickly turns into a Magic Mike meets Santa Claus rendition of “Jingle Bells.” The big question here is whether Kmart’s advertising agency (DraftFCB) had a moment of genius to bring this stumbling company back to the forefronts of retail, or if they simply succumbed to controversial ads in a moment of desperation. Continue reading
As many of us begin to gear up for the holidays, we only have thoughts of food, shopping, and family on our minds. Sometimes it’s tough to think about the disastrous typhoon that killed thousands on the other side of the world at such a time when we mostly focus on being together with our loved ones and getting ready for the holiday season, but advertisers are taking a moment to encourage everyone to support the survivors in the Philippines. Continue reading
I believe the answer is a resounding “Yes!” This is a topic I’ve struggled with for the last 3+ years in school as I decided what I wanted to study, and as I get closer to graduating the issue grows more and more pressing.
First off, there is a common misconception that “introverted” and “shy” mean the same thing. I am both introverted and shy, but it’s entirely possible to be one and not the other. Being introverted simply means that a person obtains their personal energy by being alone, whereas shy is more about feeling nervous and jittery in the presence of others. Some people may be very outgoing when meeting new people, but after a while they just need some alone time, and there are others who may feel reserved at first, but eventually warm up to others and would be happy with constant company. Continue reading