Over the last week we’ve had not just one, but two gut-wrenchingly powerful advertisements released that attempt to force viewers into thinking about the unpleasant but everyday problems of the world. First was the UK’s Save the Children ad, using the Second a Day technique to lead us through a year in a young Syrian girl’s shoes. What starts out looking like an uplifting video of a happy girl celebrating a birthday quickly deteriorates into a portrayal of life in a war-torn country, with the intent to inform viewers of the ongoing brutality in Syria over the last three years. Second, we saw the Women’s Day ad released Friday, focusing on the issue of domestic violence through a woman’s (Google Glass) eyes. Similarly, the video started pleasantly enough, yet quickly took a shocking turn. Both videos (which are below if you haven’t seen them) used shock advertising (shockvertising) to get their important message across, and judging by the popularity of these ads it appears that many people have taken notice. But I do have to wonder if all the shocking ads will only make us more immune to them in the future. (more…)
First a disclaimer: I love social media, both from a personal and a business standpoint. It’s transformed the way we connect with friends and family just as much as it’s transformed the marketing and advertising worlds. But just like any great new invention, when everyone uses it (and overuses it) it has potential to defeat the purpose. Raise your hand if you have a friend on any social media outlet (because the hashtag is no longer restrained to Twitter alone) who has to tag #every #word #as #if #they’re #all #of #equal #importance? Annoying, right? While companies may not be quite as blatant about their overuse, it’s still happening in the form of asking consumers to connect with them in any way possible. (more…)
On Friday I had the opportunity to travel to Chicago to attend the Chicago Advertising Federation Career Day to participate in panel discussions with advertising professionals, meet with other college students trying to break into the industry, and network with some of the biggest names in advertising (just a sample of some of the attending sponsors: Leo Burnett, Ogilvy, Microsoft, Digitas, OMD, The Onion, and many more). Despite being a long and tiring day (my introverted self is still trying to recover from all the human interaction), I learned firsthand so much about the advertising industry, and it cemented my desire to work in this field after I graduate. (more…)
Last month, Alex Honnold did what is unthinkable to even experienced rock climbers–he scaled a 2,500 foot limestone wall without any ropes in El Portrero Chico, Mexico. With cameras capturing his every moment, sometimes looking down to catch a glimpse of the thousands of feet beneath him, the six-minute video felt like at least six hours. And it made my stomach churn more than a few times. (more…)
If you’ve been keeping up to date in the world of Apps and games, you’ve undoubtedly heard of Flappy Bird–the addicting game that seems simple, but will have you throwing your phone or tablet down in disgust and frustration after just a few seconds when your bird does the all-too-familiar faceplant. But then you have to pick it up and try just one more time. It seemed as if Flappy Bird’s creator–Nguyen Ha Dong–had made it big in the App world, but he surprised everyone when in the midst of the game’s massive popularity he decided to pull the plug. From a business and marketing standpoint, was discontinuing Flappy Bird the best decision? Or did he unnecessarily cost himself thousands (millions?) of dollars? (more…)
Remember in the fifth grade when we learned about The United States of America’s early history? And we discovered that immigrants made this country what it is? And we were proud to call ourselves the Melting Pot because we were accepting of other races and cultures?
What happened to that mindset? (more…)
First of all, congrats to the Seahawks and better luck next year to the Broncos. Second, it’s time to discuss the touchdowns and fumbles of the advertising industry (which is much more exciting in my opinion)! There were some great standouts (my favorite coming before the game even started) and there were also some questionable ones. I’ve only rated what I thought were the best and most memorable ads, because in my opinion if it didn’t immediately stick in my mind after the game it was less than amazing. (more…)
While everyone was busy chatting about who won the most “sippy cups” or the big wedding ceremony or Macklemore’s surprising sweep of the rap categories, marketing fanatics were gushing about Arbys’ genius social media move: targeting Pharrell Williams’ outrageously tacky hat. Although the hat already had its own Twitter account before the Arby’s mention (a sure sign you’ve made it big when your fashion accessory has a social media presence), the tweet from the fast food chain was what really caused the most commotion among viewers. (more…)
When it comes to addressing the big purple elephant in the room that is self esteem within the beauty industry, no one has tackled the issue so forcefully and unabashedly as Dove. This year they’re celebrating 10 years of their “Real Beauty” campaign, and over the last decade they’ve been hailed as a breath of fresh air in the cosmetics industry. Their two major missions, Real Beauty and Girls’ Self Esteem, have garnered lavish praise over the years as being such a positive influence for women of all ages in this new world full of Photoshop and eating disorders and other self-deprecating issues.
And I have no problem with that. I think it’s great to see a company so focused on social issues for so long. So my beef with Dove: Where are all the boys?
The countdown to America’s holy day of sports and beer and obnoxious shouting at the TV has begun! There’s just a bit over two weeks until the Super Bowl, and I have a slight confession to make: I couldn’t care less about football. I don’t even know which teams are playing. Even if someone did tell me who’s playing there’s a chance I won’t even be able to tell you which city they’re from. But I am going to watch the big game so that I can see the ads. Because I can get as excited over the ads as football fans get over the game. One minute I’ll be shaking my head at the TV in disappointment and shame for my industry of interest, the next I’ll be in awe of the brilliance of the almighty advertisers. So far this year’s lineup looks fairly promising, but I’m looking forward to some more than others. (more…)